Business Management (Specialised Short Course)

Business management is central to how organisations are managed to fulfil entrepreneurial, social and broader stakeholder responsibilities. Globally organisations are encountering disruptions and transformation mainly driven by technological advances that are associated with the Fourth Industrial Revolution or Industry 4.0. This needs to be dealt with by effective and efficient managers exposed to and appropriately skilled to operate in today’s dynamic economic environment. Organisations must be guided by emergent strategy and able to adapt faster, while being more agile to cope with the chaordic dispensation. Many problems encountered by entities reside in the functional areas of management, inter alia, the core functions of financial management, marketing management, and production/operations management. This specialised short course in Business Management sets the scene for people in managerial positions, or aspiring managers, to obtain the necessary knowledge and skills to be able to manage their organisations successfully during this era of rapid transformation and change.


Technology-Enhanced Distance Learning

Starting Date:

Every Month except December and January

Topic Lectures:

Online lectures of each topic

Course Duration:

12 Weeks on a part-time (online) basis


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  • Technology-Enhanced Distance Learning

    All short courses are completed individually through technology-enhanced distance learning. You do not need to attend any classes. You have access to your lecture videos and other material on a weekly basis, and all your assignments are submitted online.

  • Course Fee

    The fee is R 6, 900.00, which includes your online study material. Persons based outside South Africa can pay in US Dollars, Euros or GB Pounds. Payment of fees must be effected before access to the course.

  • Language Requirements


  • Course Availability

    Short courses are available internationally. A new cycle of short courses starts every first Monday of each month from February to November.

  • Learning Outcomes

    After completing this specialised short course, you will be able to:

    • Recognise the impact of the changing business environment on all forms of entities. The business environment’s influence on organisations is described and practically illustrated.
    • Explain the current management practices that are needed to commit the entity to a journey of re-invention in areas such as the appointment of staff, organisational planning, and strategy formulation.
    • Understand the move away from bureaucracy towards leadership and management practices resulting in operational improvements and greater customer satisfaction.
    • Discuss the management functions of planning, organising, implementation, and control that are needed to ensure that value is unlocked for the organisation and its stakeholders.
    • Analyse and reflect on the use of marketing to interact with the customers and potential customers of the entity to ensure that its value proposition is communicated and understood by the target market.
    • Identify the elements of the marketing mix and to develop a dedicated marketing mix for a Business to Business (B2B) or Business to Customer (B2C) entity.
    • Evaluate the risk of doing business by using a quantitative and qualitative assessment of operations and financial indicators.
    • Analyse and reflect on the use of budgets and the analysis of financial statements.
    • Assess the resilience of the organisation’s business model by mitigating the unwanted risks in the business environment.
  • Assessment and Awarding of Certificates

    You will complete weekly online exercise assignments that combine to yield your final mark. The questions may involve multiple choice, a brief discussion of an important issue, or solving a short case study. Your final course mark will be based on the average of the weekly scores achieved. The final pass mark is 50%. A certificate is awarded upon successful completion of the course. Should you achieve a distinction (75% or higher), this will be so indicated on your certificate.

  • Entrance Requirements

    The course is open to anyone who is basically proficient in English and has internet access.

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What past students say about our courses

The MCom programme at Cranefield has fundamentally changed my outlook and made my service delivery and strategic focus more nuanced. The modules are the best strategic and business learning I have undertaken, vastly overtaking my previous studies both within and outside South Africa. I highly recommend Cranefield for every senior government official.

Neil Lewis

Senior Manager: Manufacturing, Engineering and Related Services SETA

I have definitely benefitted from my experience with Cranefield. When I completed the Post Graduate Diploma in Project Management, I was a Project Manager at a bank. The course matter delivered by Prof Steyn and his colleagues equipped me with the knowledge and confidence to move across industries and I am now privileged to be the Operations Director of an organization which is leader in transport infrastructure.

Chris Papas

Operations Manager